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Before taking up doctoral studies, Matt had various roles but mostly worked in the hospitality industry, working in events and beginning to take his wine exams. He wrote his PhD thesis on how the organic food and farming movement developed, which was published as a book in 2010. Matt’s first role in professional research was working with farming families at the heart of the foot-and-mouth disease outbreak in 2001. This research extended into a report on suicide amongst farmers and broader questions of well-being.
After this research, Matt returned to investigating the social, economic, and linguistic footprints of organic farming and food through a series of projects for Defra and eventually the ESRC. Matt then went on to work on a project investigating the promotion of the emergent technologies around nutrigenomics – how we can match our diets to our biological inheritance.
Matt joined the CCRI in 2009. Since joining the CCRI, Matt has led a wide range of projects on food marketing, commercial fishing, market towns, urban food, smartphone apps, and forestry projects, to name a few. As well as research projects, he has worked as the CCRI’s representative at the Wales ESRC Doctoral Training Partnership and on the Academic Board. In 2021, Matt was appointed the Director of the CCRI, in 2024, he became the Head of Research for the University, and in 2025 was awarded his Professorship focusing on emerging climate citizenships.
More publications from Dr Matthew Reed can be found in the Research Repository.
Food and farming policy, new technologies around food. Rural community developments. Urban food and farming.
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